Manager Marketing - Customer Acquisition

• Lead a specialist marketing team to design and deliver end-to-end customer journeys across owned and paid media channels
• Oversee Qantas’ airline marketing conversion programs and lead digital and email acquisition strategies
• Permanent position based at our Mascot Campus

Today, we’re busy planning for tomorrow. We look to the future to guide the way we innovate, helping us stay relevant and responsive in an unpredictable industry. We’ve always been pioneers, and we’re proud to see that spirit in our people. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today.

The Manager Marketing – Customer Acquisition reports to the Head of Marketing – Leisure and Tourism Development and is responsible for leading a specialist marketing team to design and deliver end-to-end customer journeys across Qantas-owned and paid media channels. This role ensures alignment with the overarching marketing strategy, calendar, and budget, with a focus on driving customer acquisition and airline revenue.
 
This role will lead the customer acquisition strategy to grow Marketing leads through our owned channels, as well as co-lead our Digital Marketing acquisition strategy and implementation with Digital Direct, designing Marketing journeys in line with the evolving customer digital marketing landscape, redesigning the way we communicate with customers from paid media
through to onsite conversion.

You’ll have –

• 10+ years in roles related to Marketing withing diverse digital industries
• Relevant tertiary qualifications or five years’ work experience in a related field is required  
• Strong commercial acumen 
• Thorough understanding of the marketing discipline and processes
• A thought-leader with a passion for developing innovative marketing solutions using data, insights and experience.
• Proven track record in delivering outstanding results in a complex, high paced business environment  
• Proven track record in developing strong working relationships with all stakeholders
• Well-developed business planning, implementation and communication skills within an organisational context
• Strong analytical and project management skills
• Ability to communicate effectively in writing and in person to executive level audiences
• Ability to influence senior management and stakeholders
• Relevant track record in delivering results in a complex environment across multiple stakeholder

Why Qantas?  

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.
• You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.  We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.  If you have any support or access requirements, we encourage you to advise us at time of application.  Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close: Tuesday 2nd September 2025

Please note: applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction