Marketing Automation Specialist

• Access to great employee benefits, including staff travel    
• Various opportunities to progress your career within the Qantas Group  
• A great developmental role for an experienced marketing professional  

Join the Jetstar team at a pivotal moment in our history.  Demand for travel is strong, our teams have never been more committed and our mission is unchanged - to offer all day, every day low fares so more people can fly to more places, more often.  We are passionate about making travel accessible and enjoyable for all.  

We now have an exciting opportunity for an experienced Marketing Automation Specialist to join our marketing team.  This role plays a big part in managing and optimisating cross channel marketing lifecycle campaigns to enhance our customers experience after booking their journey with us.    

As a Marketing Automation Specialist, you will be responsible for the end to end management of automated lifecycles across email, push and other channels to drive additional revenue and operational improvements to Jetstar whilst providing tips and tricks to our customers before they fly.  This role has a global remit, spanning across Australia, New Zealand and Japan and includes the management of complex campaigns across multiple language versions. 

This is a challenging role and we will expect great results from the successful applicant.  In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry. 

Reporting to the Digital Marketing Manager, Post Booking your key responsibilities will include: 

• Managing our post booking customer lifecycle journey and building new automated cross channel campaigns across email, app push etc to enhance the customer experience 
• Assist with template creations working with HTML email assets and perform modifications where necessary. 
• Collaborate with our ancillary teams to coordinate and implement campaigns to drive ancillary revenue including end to end management of strategy, segmentation, technical execution, reporting and optimisation. 
• Be the subject matter expert in marketing and work with a wide variety of other additional internal stakeholders across digital, commercial systems, data teams and IT to implement campaigns and programs that drive incremental revenue and operational improvements. 
• In conjunction with the Digital Analyst, measure and report on all campaigns with the goal of continuously improving strategy and revenue generation. 
• Maintain systems and process to ensure best practices and data integrity. 

To be considered, key skills will include:  

• Tertiary education in Business or IT, particularly in Marketing, Digital Marketing, Information Systems or relevant field. 
• 2+ years working across marketing automation platforms, customer lifecycle management or fast paced client environment. 
• Passion for quality control / attention to detail. 
• Exceptional problem-solving skills. 
• Understanding of technical languages including HTML, CSS, Liquid and SQL will be advantageous. 
• Experience with CRM marketing automation platforms such as Braze (preferred), Salesforce, Responsys. 
• Experience with reporting tools would be highly desirable (eg. PowerBI or Adobe Analytics). 

Applications close: Tuesday 12 August 2025

This is a challenging role and we will expect great results from the successful applicants.  In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.

About Us  

The Jetstar Group has airlines in Australia, New Zealand, Singapore, Japan and Vietnam. Since launch in 2004, we have grown from a team of 700 to 7,600 and have flown more than 250 million passengers. Collectively we now offer more than 5000 flights a week to more than 85 destinations in 17 countries and territories across the Asia Pacific region, with a fleet of more than 130 aircraft.  

Our Culture 

Jetstar is alive with a sense of adventure. Day in and day out, our teams search for new places to fly, new ways to add value and new ideas to improve performance. If you love the road less travelled, you’ll love working here because ours is a team who innovate every day, thrive on delivery, support each other and celebrate our successes. You’ll be supported to challenge, anticipate and explore while you work will connect people and enrich lives. We encourage diversity and aim to create an environment where our employees feel valued, respected and enabled.  

Our Benefits

Team members have access to heavily discounted fares to destinations all over the world – not only for team members, but for their favourite travel companions too. Our staff travel benefit includes discounts on airfares, accommodation, car hire and travel insurance for both domestic and international travel. Discounts can be used within the Jetstar Group airlines, Qantas and other partner airlines.