SEO Analyst

• Great opportunity within our Qantas Digital Business Unit
• Challenging opportunity to innovate and drive change through the Digital space
• Full-time permanent position based at our Head Office in Mascot, Sydney

We’ve always been pioneers, and we’re proud to see that spirit in our people today. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today. Our corporate functions include Corporate Affairs, Public Company, Legal, Finance, Treasury, Industrial Relations, IT, Sustainability, People and Customer, supporting the CEO in making Qantas a market leading, global organisation.

The SEO Analyst will be responsible for supporting the broader Digital Operations and Performance team and SEO Manager in the development, implementation and ongoing management of Search Optimisation (SEO) across the Qantas Airline (and Qantas Group where applicable). 

The role will utilise data-driven insights and strategies to optimise both the technical and non-technical dimensions of SEO, to help drive organic traffic to Qantas.com, amplify conversions and improve customer experience. 

The SEO Analyst will play a crucial role in enhancing our online presence, improving search engine rankings, and ultimately contributing to the overall success of the business.

On a day-to-day basis, you will be:  

• Assisting the SEO Manager in developing and implementing the SEO strategy. 
• Collaborate with cross-functional teams to develop and implement effective SEO strategies that align with business goals and enhance customer experiences.  

• Consistently seek innovative methods to enhance global search results, while staying informed on SEO trends that affect our customers and business. 
• Assist in prioritising tasks based on customer impact and site health. 
• Provide recommendations for optimising on-page content, metadata, and internal links across multiple international sites. 
• Conduct comprehensive keyword research to discover relevant topic clusters and high-potential keywords aligned with our target audience and content themes. 
• Conduct competitor analysis to discover the strengths, weaknesses, and potential opportunities within the digital landscape. 

• Use data analytics tools and platforms to track, measure, and report on SEO performance indicators. Present findings to stakeholders. 
• Use SEO tools to analyse search volume, competition, and keyword trends for content planning. 

You’ll have –

• 2+ years of experience in SEO. 
• Tertiary Degree and qualifications in Marketing, Communications, Information Knowledge Management or Library Sciences preferred. 
• Strong experience sourcing and analysing SEO data, preparing reports, and providing insights on results.
• Detail orientated, analytical and data-driven.
• Solid experience and understanding of contemporary international multi-site SEO best practices across technical and non-technical optimisation.
• Demonstrated ability to define, develop and implement SEO strategies.
• Intermediate knowledge and experience using Adobe Analytics and Google Analytics. 
• Experience using SEO tools such as ScreamingFrog, DeepCrawl (Lumar), SEMRush, Ahrefs, Google Search Console.
• Working knowledge of HTML, CSS development and constraints. 
• Strong time management skills and ability to work independently.
• A strong work ethic and a genuine team player.

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.  We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.  If you have any support or access requirements, we encourage you to advise us at time of application.  Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close on the 1st of May

Please note: Applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.